Posts from the ‘Writing Prompts’ category

Writing Prompt of the Week #5: Message and Promise Redux

Why all this work on message, promise, and differentiation? If these foundations are weak, the entire book will be weak—unfocused, not engaging or memorable, and unmarketable. Continue with WPotW#3 on message, promise, and differentiation. 1. Based on your research into competitive titles (see WPotW 4), refine your message and promise to…

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Writing Prompt of the Week #4: Competitive Titles

If you want readers to pick up your book rather than somebody else’s, you need to be able to communicate how your book is better suited to their needs. Understand and build on your market differentiation. That’s a businessy phrase, but you need to get comfortable with it, because agents…

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Writing Prompt of the Week #3: Message and Promise

Message and promise communicate what your book is about and why readers should care. Read my post on how promise and message are different, consider the analysis you did on your audience (or go back to WPotW#2), and and then: 1. Describe the core message of your book in fifty…

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Writing Prompt of the Week #2: Your Audience

Yes, I’m putting an analysis of your audience before a discussion of your idea, your core message, or what you think your readers need to hear. You need to understand your audience deeply before you can consider how to craft a promise to the reader that will be compelling. Always,…

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Writing Prompt of the Week #1: Goals and Platform

Begin with the end in mind. This is the advice of the late Stephen Covey, author of The 7 Habits of Highly Effective People, which has sold more than 25 million copies since it was first published in 1989. If it worked for him . . . Read my post…

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