Posts from the ‘Coaching Content’ category

Four Questions to Help You Stand Out from the Book Crowd

Do you know whether your book is marketable? Do you know what it means for it to be marketable? People have to be willing to put money down to access the content. So, one important aspect of marketability is competitive title analysis: Are there already other books on the market…

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Your Book’s Genre: What Is BISAC and Where Are You on the List?

A mysterious organization that operates behind the scenes. A list that influences the entire publishing industry. A mark on every book. To what nefarious plot am I referring? The BISG’s BISAC list! Okay, it’s really not nefarious at all, but to most authors it is mysterious. What is the BISG?…

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Message and Promise: The Two Most Critical Elements of Every Book

So what? Who cares? These are two of the questions that Jane Friedman—former publisher of Writer’s Digest, publishing industry veteran, and educator—says that you have to address in your book proposal. Less pithy industry vets say that you need to be able to explain what your book is about and…

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Your Book Will Change the Future

In February, I attended the O’Reilly Tools of Change for Publishing conference, apparently the last one. I wasn’t attending to find a way to redefine my work as an editor, but that’s what happened. Brian David Johnson, futurist for Intel and author of Vintage Tomorrows, gave a phenomenal speech called “How…

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Your Audience: Four Steps to Making Sure It’s Bigger than Your Mother

I’m not trying to start something with my heading. I’m sure your mother maintains an ideal weight and that she’s a supportive audience member. However, if you want to sell more than one book, you need to consider carefully who else it is that you’re writing for and how you’ll…

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Why Write a Book: Four Questions to Help You Align Your Goals with Your Content

“Why would you want to write a book?” If you’re considering writing a book and have told people about it, it’s likely at least one person asked this question. It’s a good question, because writing a book—a good book—isn’t easy. When I ask authors the “why” question, I get a…

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