Why all this work on message, promise, and differentiation? If these foundations are weak, the entire book will be weak—unfocused, not engaging or memorable, and unmarketable. Continue with WPotW#3 on message, promise, and differentiation.
1. Based on your research into competitive titles (see WPotW 4), refine your message and promise to improve or reflect your book’s differentiation in the market.
2. Test your message and promise on some people who could realistically be members of your core audience. Try gathering a group to discuss the core idea of your book. If you are working with an editor, share your preliminary thoughts. (Check out this post on finding an accountabili-buddy.)
3. Refine your message, promise, and differentiation again.
WPotW is a series of posts designed to take you from idea to finished first draft in forty weeks or less. If it’s enough time to grow a human being, it should be enough time to produce a first draft. Occasionally I’ll post more than one, and you can certainly work through more than one a week to shorten your timeline. Where you go after the first draft is up to you. Hint: Second, third, fourth drafts.