Yes, I’m putting an analysis of your audience before a discussion of your idea, your core message, or what you think your readers need to hear. You need to understand your audience deeply before you can consider how to craft a promise to the reader that will be compelling. Always, always write with your reader in mind.
So, read this post about understanding your core audience, write answers to the questions below, and discuss your answers with somebody who can help you consider different angles on your core audience:
- How would you define your audience for a book?
- What unique interests (those that overlap with your book topic) do the members of your audience hold?
- What are their struggles, concerns, pain points?
- What are their expectations?
WPotW is a series of posts designed to take you from idea to finished first draft in forty weeks or less. If it’s enough time to grow a human being, it should be enough time to produce a first draft. Occasionally I’ll post more than one, and you can certainly work through more than one a week to shorten your timeline. Where you go after the first draft is up to you. Hint: Second, third, fourth drafts.