Writing a Great Nonfiction Book, One Page at a Time

    smartphone

    OMG! I Read a Book on My Phone

    Yes, I did! And I have to tell you, that’s a pretty serious achievement for a girl who didn’t have a smart phone until a year ago and has only owned an e-reader for eighteen months. But according to a GoodReads survey, I’m just joining the 37 percent of their…

    man-on-stage

    Marshall Goldsmith: King of Persona

    I had a few of Marshall Goldsmith’s books on my reading list and just hadn’t gotten to them. I had read a number of his articles and I certainly knew of his reputation. He is the winner of the Think50 Leadership Award (the world’s most influential leadership thinker), has been…

    Your Book Will Change the Future

    In February, I attended the O’Reilly Tools of Change for Publishing conference, apparently the last one. I wasn’t attending to find a way to redefine my work as an editor, but that’s what happened. Brian David Johnson, futurist for Intel and author of Vintage Tomorrows, gave a phenomenal speech called “How…

    Writing Prompt of the Week #2: Your Audience

    Yes, I’m putting an analysis of your audience before a discussion of your idea, your core message, or what you think your readers need to hear. You need to understand your audience deeply before you can consider how to craft a promise to the reader that will be compelling. Always,…